Vermeir & Heiremans focus on the dynamics between art, architecture and economy. They define their own home as an artwork and create ‘mediated extensions’ that add a public hyper-visibility to their private space. The ART HOUSE INDEX (AHI–), which transforms their home-as-an-artwork into a financial tool, is one such extension. The video installation MASQUERADE, located in the Poortersloge, where centuries ago an international group of bankers and merchants would meet, functions as an AHI- publicity film.
The value of the ART HOUSE INDEX lies in its potential to convert an opaque, static and difficult product into a transparent, ‘liquid’ and accessible investment. In a publicity video, Vermeir & Heiremans’ art house unfolds to reveal many virtual houses. A real-time algorithm continuously calculates the value of AHI– based on tools that measure confidence and belief.
The video alternates between two timelines: one shows the ‘finished’ product while the other demystifies ‘creation’ within the artistic process. A commentary elucidates the roles of the filmmaker, the public and the wider economic context.
The worlds of high finance and global art markets - both belief systems - form the context for the narrative of MASQUERADE. A fragmented environment gradually evolves from the white cube of a gallery to an auction house, commodity exchange, courtroom, etc.: places where values are negotiated and exchanged. A report on AHI-’s initial public offering transforms into an abstract landscape of opinions and tastes.
The installation includes In-Residence Magazine # 02, an art and lifestyle magazine that provides background information on the concept of “value” in the worlds of finance and contemporary art.
Production LIMITED EDITIONS vzw
Executive production JUBILEE vzw
Coproduction: Bernaerts Auction House (Antwerp), 4th Dojima River Biennale (Osaka), Goldsmiths, University of London, 13th Istanbul Biennial, Stroom Den Haag, Bruges Triennial 2015, V2_Instituut voor de instabiele media (Rotterdam)
With support from the Flemish Audiovisual Fund (VAF) and the Flemish Community
OFFICIAL WEBSITE www.in-residence.be
Katleen Vermeir (1973, Bornem, Belgium) and Ronny Heiremans (1962, Heist-op-den-Berg, Belgium) have collaborated as Vermeir & Heiremans since 2006, when they initiated the long-term project A.I.R. They define their own home as an artwork within the concept of architecture that it renders space as constructions for the projections of consumer desires. Vermeir & Heiremans produce representations of their home through ‘mediated extensions’, such as installations and videos, performances, interviews, publications and more. The public cannot experience the ‘house as artwork’ in a physical sense but only through these extensions. The artist duo have shown their work all over the world and participated in various artist residency programmes.
BRIDGE BY THE CANAL
TREE HUTS IN BRUGES
Gold Guides Me
1:1 connect: DiamondScope
VERTICALLY INTEGRATED SOCIALISM
A Place Beyond Belief
Quiet is the New Loud
WU WEI ER WEI (Doing Nothing Doing)
THE PASSAGE ROOM
CANAL SWIMMER’S CLUB